Martech Series reports that Durable has introduced a new feature designed to help small businesses improve how they are discovered online as customer search behavior increasingly shifts toward AI-driven platforms. The tool, called Discoverability, is built directly into Durable’s AI-powered business platform and gives business owners a clearer view of how they appear not only on traditional search engines but also across emerging AI tools such as ChatGPT, Gemini, Grok, and Perplexity.
The launch reflects a broader shift in how consumers search for local services, with more than half of users now turning to AI platforms for recommendations. Durable’s new feature aims to bring what it calls generative engine optimization into reach for small business owners, a capability that has traditionally been limited to larger companies with dedicated marketing teams. By consolidating visibility data into a single dashboard, Discoverability allows users to understand where and how their business appears across both search engines and AI-generated results.
At its core, the tool provides a visibility score that measures how easily a business can be found online, along with guided suggestions for improvement. It also identifies key directory listings such as Yelp and Yellow Pages and flags inconsistencies in critical information like business name, address, and phone number, which can impact search rankings. In addition, the platform tracks how a business ranks in AI-generated recommendations compared to competitors, offering a new layer of insight as AI search continues to evolve.
Discoverability also includes tools for managing customer reviews and monitoring competitor performance, enabling business owners to request feedback, track ratings, and stay aware of how they compare within their category. These features are designed to give small businesses a more complete picture of their digital presence without requiring deep expertise in search engine optimization or digital marketing.
The feature is available at no cost to start, with more advanced capabilities such as detailed AI rankings and expanded competitor analysis included in Durable’s paid plans. These plans also bundle other business tools including website hosting, invoicing, and customer management, reflecting the company’s broader goal of offering an all-in-one platform for launching and running a business.
Durable, which has helped millions of users start service-based businesses, positions Discoverability as part of its mission to simplify entrepreneurship through automation. As AI continues to reshape how customers find and evaluate businesses, tools that centralize and simplify online visibility may become increasingly essential for small business owners looking to remain competitive.