Lolli reports that users can now withdraw their bitcoin rewards directly into self-custody using Mezo, giving shoppers full control over the bitcoin they earn. The company explains that while Lolli has long offered bitcoin rewards for shopping at over 50,000 stores, this update marks a shift from simply earning bitcoin to actually owning and managing it independently.
According to the post, Lolli’s new withdrawal flow is designed to be simple and intuitive, walking users through each step of sending their bitcoin from Lolli to a self-custodial wallet. The guide highlights the core benefits of self-custody, including holding your own keys, improving security, and gaining deeper participation in the broader Bitcoin ecosystem.
Lolli emphasizes that this feature supports its mission of making bitcoin more accessible to everyday consumers, not just through earning rewards, but by enabling users to take full ownership of their assets. The company’s goal is to help more people understand, use, and securely manage bitcoin by giving them the tools to move from custodial rewards to true self-custody.