WKTV reports that Small Business Saturday is returning this weekend, offering communities across the country a chance to support their local independent businesses in the post-Thanksgiving rush. Founded by American Express in 2010 and co-sponsored by the U.S. Small Business Administration since 2011, the nationwide initiative encourages people to shop at neighborhood retailers and dine at local eateries.
According to the SBA, American shoppers spent approximately $22 billion on Small Business Saturday last year, reflecting growing enthusiasm for supporting small businesses during the holiday season. This year, residents are encouraged to continue that momentum by showing up for the nation’s more than 36 million independent businesses.
The purpose of the day is simple: boost the entrepreneurs who form the backbone of local communities. For many small retailers and restaurants, increased traffic during the holiday season can provide essential revenue and long-term stability. Shopping locally keeps money circulating within the community and helps sustain the small businesses that give towns their character.
Small Business Saturday also invites shoppers to discover unique products, enjoy personalized service, and engage with local owners who depend on community support. Many towns and business districts highlight special promotions or events, making it an opportunity to explore nearby shops and find meaningful holiday gifts.
As the holiday season begins, Small Business Saturday serves as a reminder of the value of local businesses and the important role they play in community life. Shoppers are encouraged to participate, shop with intention, and support the independent businesses that need—and appreciate—their patronage.