Starting a small business can be overwhelming. Wix aims to fast-track your success with Business Launcher, a new AI-powered tool that guides users through the steps of turning their skills and experience into fully developed businesses.
The tool provides a structured approach to business creation, helping users plan, build, and launch their ventures with minimal effort. It starts by collecting information through a brief questionnaire or by analyzing an uploaded resume. Based on a user’s work history, education, and personal interests, the AI generates tailored business ideas and offers strategic recommendations. Whether someone is exploring a side hustle or transitioning into full-time entrepreneurship, Business Launcher provides a clear roadmap.
Once users select a business idea, the tool generates essential branding and operational assets, including a business name, website, and marketing tools. Wix’s AI Website Builder then walks users through creating a professional online presence. After the website is live, Business Launcher transitions them to a dashboard that integrates relevant apps and management tools, ensuring they have everything needed to operate their business effectively.
“We designed the Business Launcher to function like a personal business assistant, guiding users from the initial spark of an idea all the way to full business execution,” said Yaya Aaronsohn, Head of Brand Maker and Business Launcher at Wix. “By combining users’ work experience and interests with Wix’s extensive market research, the Business Launcher offers personalized ideas supported by detailed market analysis, SEO strategies, and revenue planning. It equips users with everything they need, from a custom website to marketing tools, ensuring they can confidently launch their business.”
Business Launcher is currently available in English for free, with optional premium upgrades for features like custom domain names and logos.
As more small businesses look for digital solutions to accelerate their growth, Wix’s investment in AI-driven tools reflects a broader push to make entrepreneurship more accessible. By streamlining the launch process, Business Launcher provides a faster, more efficient way for small business owners to establish their brands and start reaching customers.