This Black Friday-Cyber Monday (BFCM) weekend was a landmark event for Shopify merchants, who achieved an incredible $11.5 billion in sales, marking a 24% surge from the previous year. The results highlighted a strong holiday shopping momentum going into the heaving holiday buying season.
Small business owners and managers were optimistic about the U.S. economy heading into the holiday season, and they were right to forecast healthy sales.
From the early hours of Friday in New Zealand to the close of Cyber Monday in California, more than 76 million customers worldwide shopped with brands powered by Shopify. The shopping frenzy peaked at 12:01 PM EST on Black Friday, when sales hit an astonishing $4.6 million per minute.
“Shopify is transforming Black Friday weekend,” said Harley Finkelstein, President of Shopify. “What was once a ‘doorbuster’ shopping moment dominated by legacy players is now a global commerce event in which businesses of all sizes participate. We’re amplifying the global entrepreneurial spirit by rallying behind our merchants, preparing them, and celebrating their impact on a global stage.”
Key Highlights for Small Businesses Using the Shopify Platform
Record-Breaking Global Sales
Shopify merchants collectively generated $11.5 billion in sales, reflecting a 24% year-over-year growth.
Global Customer Reach
Over 76 million consumers across the globe made purchases from Shopify-powered brands.
Entrepreneurial Milestones
More than 16,500 entrepreneurs celebrated their first-ever sale on Shopify.
Unprecedented Sales Days
67,000+ merchants recorded their highest-ever sales day during the weekend.
Top-Selling Categories
Popular product categories included clothing tops, cosmetics, fitness & nutrition items, pants, and activewear.
Average Cart Price
The average shopping cart value was $108.56, or $109.70 when adjusted for constant currency.
Leading Countries and Cities
Top-selling countries: United States, United Kingdom, Australia, Canada, and Germany.
Top-selling cities: Los Angeles, New York, London, San Francisco, and Miami.
Peak Sales
The highest sales activity occurred at 12:01 PM EST on Black Friday.
Cross-Border Commerce
Cross-border transactions accounted for 16% of all global orders.
Rise of Shop Pay
Sales made via Shop Pay surged by 58% year-over-year.
Massive Order Tracking
Over 91 million packages were tracked using the Shop App.