Small Business Saturday, celebrated on the Saturday after Thanksgiving, is fast approaching. This year, the Small Business Administration (SBA) is encouraging consumers to support small local businesses during this time. The annual event, initiated by American Express in 2010, highlights small businesses’ vital role in communities and the economy.
Last year, American consumers spent approximately $23.3 billion during Small Business Saturday, underscoring its positive impact on local economies. Many small businesses rely on this shopping holiday to boost their sales during the critical holiday season. With this in mind, the SBA is working to increase consumer awareness and participation nationwide.
Supporting small businesses has a ripple effect that strengthens local communities. Dollars spent at local businesses often stay within the community, funding schools, maintaining infrastructure, and contributing to local job creation. These businesses, including family-run diners and local crafts shops, provide unique products and personalized services that large retail chains cannot match.
“Small Business Saturday has become America’s call to action to support the backbone of our economy and heart of our communities – our small businesses,” said Administrator Guzman. “America’s incredible entrepreneurs create jobs, drive innovation, and strengthen our communities, shaping the unique character of neighborhoods across America. As we continue to enjoy an unprecedented Small Business Boom this year, I encourage everyone to [support] local businesses and the millions of hardworking Americans behind them.”
The SBA provides resources to help small business owners make the most of Small Business Saturday, including promotional materials, marketing tips, and strategies to create memorable customer experiences. By preparing ahead of time, small businesses can optimize their visibility and engagement during this key shopping period.
Shoppers looking to participate can easily find local businesses to support. Many communities organize events or promotions to highlight small businesses. Social media is also a powerful tool for consumers and businesses to connect and share their experiences.
Small Business Saturday is more than a shopping day; it’s a reason to discover new local gems and reaffirm their commitment to supporting the enterprises that are the backbone of their communities.