Walmart has introduced a new initiative, “Grow with US,” designed to help American small businesses scale their operations and access broader retail opportunities. This voluntary, four-step program gives entrepreneurs the tools, guidance, and exposure needed to navigate Walmart’s ecosystem and succeed in both physical stores and the Walmart.com Marketplace.
The program includes:
Supplier Academy: A robust eLearning curriculum with over 30 modules across four tracks (Prepare, Present, Perfect, and Perform), helping entrepreneurs refine their operations, from packaging and pricing to supply chain readiness.
Product Discovery Opportunities: Participants can access Walmart’s annual Open Call event, utilize RangeMe for product submissions, and connect with merchants looking for new, innovative products.
Mentorship and Community: Small business owners receive support from experienced mentors and peers, offering real-world advice and practical insights.
Financial Support Tools: Walmart offers financing solutions like the Early Payment Program and Bridge Marketplace to help with cash flow and capital needs.
“Grow with US” is part of Walmart’s broader commitment to American manufacturing and entrepreneurship. Currently, more than two-thirds of Walmart’s U.S. product spend is on items made, grown, or assembled domestically, and over 60% of its suppliers are small businesses.
This initiative aims to simplify what is often a complex retail journey—especially for entrepreneurs who might not have access to the resources and institutional knowledge required to scale. Walmart is opening the door for these businesses to reach its massive customer base while also reinforcing its mission to offer diverse and high-quality products.
By demystifying the supplier process and lowering entry barriers, “Grow with US” serves as both an educational and growth-oriented platform. It provides small businesses with not just shelf space, but with the strategic knowledge to build resilient, scalable operations.
In a time of economic uncertainty and evolving consumer trends, Walmart’s new initiative offers a meaningful path forward for small business owners ready to grow big—with the support of one of the world’s largest retailers behind them.