MonitorDaily reports that Trnsact has launched Protect IQ, a new intelligence layer within its Protect Menu platform designed to optimize how dealers present and sell protection products such as warranties, service contracts, and insurance.
The system replaces traditional static product menus with a dynamic, system-driven approach. Using structured qualification questions, buyer usage profiles, vendor product rules, and dealer preferences, Protect IQ generates a curated and ranked set of protection options tailored to each individual transaction.
One of the primary benefits of Protect IQ is a significant reduction in the training burden placed on dealer sales and finance teams. Rather than requiring staff to memorize complex product details and pricing structures, the platform embeds that expertise directly into the workflow, providing clear recommendations along with supporting rationale.
By matching the most relevant protection products earlier in the sales process, the system is designed to reduce back-and-forth, improve efficiency, and increase the likelihood of successful product attachment.
The launch reflects growing demand from insurance and warranty providers for tools that help ensure the right products are presented at the right time, based on each buyer’s specific needs and usage profile.